START BUILDING A STRONGER AG BRAND.
Here, the ag-marketing experts of Rhea + Kaiser, will share the insights and knowledge they’ve gathered over the years to help brands develop deep and lasting connections with farmers.
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MARKETING TO AG WOMEN TRAILS GROWTH OF WOMEN IN LEADING AGRICULTURE ROLES
by Jeff Walter
A third of all farm operators in the U.S. are women. It is time for brands to explore developing a communication strategy that engages the female audience.
We have a diversity problem in agriculture.
The marketer’s role in increasing diversity, expanding perspectives in farming The most recent Ag Census from 2017 tells us that 95% of U.S. farmers are white. The same census tells us...
Using the full Digital Targeting Toolkit for Agricultural Marketing
Ag marketers follow these digital best practices to reach the farmer audience. As farmers continue to make greater use of digital tools and information, the options for digital marketing...
IALF: Developing Policy and Decision Makers for the Agricultural Industry
Though agriculture has always been a vital sector of the U.S. economy, the pandemic we’ve experienced since the start of 2020 has reinforced just how essential its workforce is to each of...
What You Need to Know About Endemic and Programmatic Advertising
Ad placement is driven by customer data, rather than the buyer When it comes to planning the use of digital media to reach farmers, marketers have begun to view ad placement the way they...
Shrinking the Rural Digital Divide
Just ten years ago, broadband internet access was a nice to have. It meant we could send emails and browse the internet without lag times. Today, it is an absolute necessity for businesses...
Effective strategies to bridge the communication gap
In a multigenerational work environment like ag, successful communication requires acknowledging what enables effective message delivery to each unique generation. Between Generation Z and...
The Ag Influencer as an Instagram Influencer
Understanding the value of Instagram influencers in ag With virtually all professional conferences being cancelled amid the COVID-19 pandemic, we’re staying optimistic by looking ahead to...
National Ag Day: Thanks to our American Farmers
National Ag Day finds us living in strange times, full of uncertainty and anxiety across much of the United states. With 1 in 4 Americans now “sheltering in place”, schools closed in 45...
The Internet of Things (I.o.T.) impacts how we think about marketing
Farmers’ reliance on big data is evolving agricultural technology like never before. “Land was the raw material of the agricultural age. Iron was the raw material of the industrial age....