Ag Tech Nexus offers glimpse of tech future

Ag Tech Nexus offers glimpse of tech future

From nitrogen-applying robots to CRISPR-enhanced produce with extended shelf life: what’s trending in ag tech? This past July, Marketing to Farmers was honored to be included as a partner in Chicago’s first AgTech Nexus USA.  As well, Rhea + Kaiser President and CIO...

From elsewhere to ag marketing

From elsewhere to ag marketing

The value of bringing objectivity and perspective from another industry to ag. As with any industry, there is a certain knowledge base that is necessary to be successful in ag. A lucrative yield requires an understanding of the science of soil, seed, weather, pests,...

Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.