Don’t forget to market to dealers, distributors and sales reps when marketing to farmers
It's not enough to arm them with sales tools; brands must engage them, too. Recently, I had the pleasure of presenting to the Georgia Crop Production Alliance (GCPA). I traveled from the corn and soybean fields near my home in the central Corn Belt to Cordele,...
Two years of Marketing to Farmers
Thank you to our readers! Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate a connection to ag marketers, brand managers, ag dealers and others in ag who...
A taste of our celebrations
Memories and traditions bring the best recipes to life The holidays are a time to gather with loved ones from near and far, feasting on treats that are often reserved for these rare moments. We sprinkle these dishes with festivity, meaning and memories, as we join our...
Micromoments – marketing that matters in ag
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a...
What you need to know about mobile video when marketing to farmers
The demands of mobile are unique; know what you’re up against. Feel free to debate smartphone adoption rates and quality of cell coverage for farmers. But farmers have smartphones, and short-form video…
The Birth of the bounty: where do our Thanksgiving dishes come from?
Thanksgiving is a time to reflect on the bounty before us. However, it’s easy to overlook what it took to bring that bounty to the table.
A common rookie mistake when marketing to farmers
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers only represent one percent of the population. Once you peel away the demographics...
Geofencing: how digital architecture comes to life
Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and combines, this electric fence of sorts creates boundaries around plots of land to...
Facebook’s faux pas: how Cambridge Analytica altered social media marketing
It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report revealed about 70 percent of the population actively uses social media. Amidst the 2016 elections in the U.S. and…
Saying thanks on National Farmers Day
Recognizing farmers' contributions to the economy and our country National Farmers Day is a time to thank and acknowledge the farmers throughout our country for the work they do to provide for us and supply us with many of the products we use. From clothing and shoes...