START BUILDING A STRONGER AG BRAND.
Here, the ag-marketing experts of Rhea + Kaiser, will share the insights and knowledge they’ve gathered over the years to help brands develop deep and lasting connections with farmers.
FEATURED
Shrinking the Rural Digital Divide
by Jeff Walter
Just ten years ago, broadband internet access was a nice to have. It meant we could send emails and browse the internet without lag times. Today, it is an absolute necessity for businesses to operate efficiently and is arguably becoming a necessity for home use as well.
Effective strategies to bridge the communication gap
In a multigenerational work environment like ag, successful communication requires acknowledging what enables effective message delivery to each unique generation. Between Generation Z and our Baby Boomers,...
The Ag Influencer as an Instagram Influencer
Understanding the value of Instagram influencers in ag With virtually all professional conferences being cancelled amid the COVID-19 pandemic, we’re staying optimistic by looking ahead to when we hope...
National Ag Day: Thanks to our American Farmers
National Ag Day finds us living in strange times, full of uncertainty and anxiety across much of the United states. With 1 in 4 Americans now “sheltering in place”, schools closed in 45 states and toilet...
The Internet of Things (I.o.T.) impacts how we think about marketing
Farmers’ reliance on big data is evolving agricultural technology like never before. “Land was the raw material of the agricultural age. Iron was the raw material of the industrial age. Data is the raw...
Understanding the how and when of decisions ensures better marketing to farmers
Factors to consider when developing your marketing plans. Marketing inputs to farmers have a lot of moving parts. To do it successfully, you need to understand how farmers make decisions: the stages in the...
From sales pitch to steaks – how experiences have evolved the marketing game
How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences. Responses included special...
Emotional white space matters when marketing to farmers
Too many brands are swimming in the sea of emotional sameness. Flip through a handful of farm magazines and you’ll notice much of the advertising skews toward feature-benefit messaging, fact-filled headlines...
Ag Tech Nexus offers glimpse of tech future
From nitrogen-applying robots to CRISPR-enhanced produce with extended shelf life: what’s trending in ag tech? This past July, Marketing to Farmers was honored to be included as a partner in Chicago’s first...
Marketing to the pessimist and optimist in every farmer
3 Questions to help your brand optimize its appeal by targeting the right mindset. Most entrepreneurs have dueling mindsets of optimism and pessimism, and both can lead to success. The inner optimist provides...