Emotional white space matters when marketing to farmers
Too many brands are swimming in the sea of emotional sameness. Flip through a handful of farm magazines and you’ll notice much of the advertising skews toward feature-benefit messaging, fact-filled headlines and bullet points. Some advertising does ladder up to...
Ag Tech Nexus offers glimpse of tech future
From nitrogen-applying robots to CRISPR-enhanced produce with extended shelf life: what’s trending in ag tech? This past July, Marketing to Farmers was honored to be included as a partner in Chicago’s first AgTech Nexus USA. As well, Rhea + Kaiser President and CIO...
Marketing to the pessimist and optimist in every farmer
3 Questions to help your brand optimize its appeal by targeting the right mindset. Most entrepreneurs have dueling mindsets of optimism and pessimism, and both can lead to success. The inner optimist provides the belief that one can beat the odds and achieve success,...
From elsewhere to ag marketing
The value of bringing objectivity and perspective from another industry to ag. As with any industry, there is a certain knowledge base that is necessary to be successful in ag. A lucrative yield requires an understanding of the science of soil, seed, weather, pests,...
Why you need to focus on metrics when marketing to farmers
Plan what to measure and know how you’ll do it. To venture into any marketing campaign without a clear plan to measure success is a bad investment. In addition to measuring success against your marketing objectives, digital channels have made it easier than ever to...
Recognizing the roots of America this Independence Day
Thank you to the farmers who have fought for and developed the foundation of our country. This Thursday marks the 243rd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard...
Marketing to Farmers to participate in AgTech Nexus in Chicago
The conference series makes its mark on The Windy City July 22-23. Chicago is quickly becoming one of the hottest tech hubs of the Midwest. With the growth of 1871, a tech incubator in the city’s Merchandise Mart, organizations such as Caterpillar, Conagra and...
Making the media work to the ag advantage
5 tips to ag interview success. Between Mother Nature and her annual revolt of hurricanes, fires and floods, the politics of tariffs, an ongoing trade war, the regular flow of activism press both for and against GMOs, and other issues in rotation, ag is steadily in...
Millennials continue to be the future when marketing to farmers
What retailers need to know now, that is relevant to agriculture later. There are an abundance of stories and studies about the marketing power, or upcoming marketing power, of Millennials. Let’s start with a few basic statistics on Millennials: Born between 1980 and...
STEM and STEAM: Making ag an educational priority
Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in Science, Technology, Engineering and Math, now known as STEM. With a commitment of...