The celebrity as ag spokesperson
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name recognition and increased stock prices. In agriculture, we may...
Marketing to Farmers is all about the dance
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches. Though his audience is bigger than ours, setting a goal of...
Don’t forget to market to dealers, distributors and sales reps when marketing to farmers
It's not enough to arm them with sales tools; brands must engage them, too. Recently, I had the pleasure of presenting to the Georgia Crop Production Alliance (GCPA). I traveled from the corn and soybean fields near my home in the central Corn Belt to Cordele,...
Two years of Marketing to Farmers
Thank you to our readers! Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate a connection to ag marketers, brand managers, ag dealers and others in ag who...
A taste of our celebrations
Memories and traditions bring the best recipes to life The holidays are a time to gather with loved ones from near and far, feasting on treats that are often reserved for these rare moments. We sprinkle these dishes with festivity, meaning and memories, as we join our...
Micromoments – marketing that matters in ag
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a...
What you need to know about mobile video when marketing to farmers
The demands of mobile are unique; know what you’re up against. Feel free to debate smartphone adoption rates and quality of cell coverage for farmers. But farmers have smartphones, and short-form video…
The Birth of the bounty: where do our Thanksgiving dishes come from?
Thanksgiving is a time to reflect on the bounty before us. However, it’s easy to overlook what it took to bring that bounty to the table.
A common rookie mistake when marketing to farmers
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers only represent one percent of the population. Once you peel away the demographics...
Geofencing: how digital architecture comes to life
Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and combines, this electric fence of sorts creates boundaries around plots of land to...