IF YOU MARKET TO FARMERS,
YOU NEED MARKETING TO FARMERS.
Since 1978, the ag-marketing experts at Rhea + Kaiser have been helping brands connect with the farmer customer.
Here at Marketing to Farmers, our panel of contributors regularly share their insights on latest marketing trends in the ag-marketing world, so be sure to check back often – you don’t want to miss a thing.
Get to know our experts.
Jeff Walter – President/Chief Integration Officer. Jeff combines 20 years of client service experience with his deep knowledge and passion for agriculture, which stems from growing up on a corn and soybean farm in northern Illinois. He is a quick study of the brand, the customers and competitors, knows the right questions to ask, and with his oversight on planning and analytics, pushes the team to category-defining strategies and results-driven plans.
Grant Cassiday – Director, Paid Media. Grant has the ability to perfectly match the diverse needs of his accounts with appropriate media channels. Since joining R+K 12 years ago, Grant has been responsible for media plan development for Sandvik Mining and Construction, Caterpillar, Central Garden & Pet, DePaul University, and Aurora Health Care. Previously, he worked in-house at Allstate, and at Jordan, Tamraz , Caruso Advertising and Starcom MediaVest Group on clients including LaSalle Bank, Kraft Foods, McDonald’s, Kellogg’s, Lego and ComEd.
Amy McEvoy – Head, Earned Media. An Iowa State graduate who was born and raised on a diversified grain and livestock farm in northern Iowa, Amy loves bringing this lens to strategic planning, communications integration and earned media measurement. She provides oversite to the Earned Media team, ensuring there are no missed opportunities to tell a good story and engage a customer or influencer.