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The celebrity as ag spokesperson

The celebrity as ag spokesperson

by Jeff Walter | Feb 12, 2019 | public relations, strategy | 0 comments

Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name recognition and increased stock prices. In agriculture, we may...
Marketing to Farmers is all about the dance

Marketing to Farmers is all about the dance

by Jeff Walter | Jan 29, 2019 | customer insights, public relations, strategy | 0 comments

Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches. Though his audience is bigger than ours, setting a goal of...
Micromoments – marketing that matters in ag

Micromoments – marketing that matters in ag

by Jeff Walter | Dec 18, 2018 | customer insights, digital | 0 comments

Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a...
A common rookie mistake when marketing to farmers

A common rookie mistake when marketing to farmers

by Jeff Walter | Nov 13, 2018 | customer insights, research | 0 comments

Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers only represent one percent of the population. Once you peel away the demographics...
Facebook’s faux pas: how Cambridge Analytica altered social media marketing

Facebook’s faux pas: how Cambridge Analytica altered social media marketing

by Jeff Walter | Oct 18, 2018 | content marketing, social media | 0 comments

What it means for the security of ag marketing online It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report[i] revealed about 70 percent of the population actively uses social media....
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Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.

Popular Posts

  • Marketing to Farmers is all about the dance 217 views | 0 comments
  • Don’t forget to market to dealers, distributors and sales reps when marketing to farmers 174 views | 0 comments
  • Understanding how farmers use social media can improve your marketing 121 views | 0 comments
  • The celebrity as ag spokesperson 61 views | 0 comments
  • Marketing to 5 generations of farmers 50 views | 0 comments

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