by Jeff Walter | May 7, 2020 | customer insights, strategy |
In a multigenerational work environment like ag, successful communication requires acknowledging what enables effective message delivery to each unique generation. Between Generation Z and our Baby Boomers, there’s a 50-year age gap in the workforce. And that doesn’t...
by Jeff Walter | Apr 14, 2020 | social media |
Understanding the value of Instagram influencers in ag With virtually all professional conferences being cancelled amid the COVID-19 pandemic, we’re staying optimistic by looking ahead to when we hope conferences can resume. We’re also looking back on some of the...
by Jeff Walter | Mar 24, 2020 | uncategorized |
National Ag Day finds us living in strange times, full of uncertainty and anxiety across much of the United states. With 1 in 4 Americans now “sheltering in place”, schools closed in 45 states and toilet paper shortages dominating social media, Covid-19 has changed...
by Jeff Walter | Sep 18, 2019 | customer insights, public relations, strategy |
How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences. Responses included special family moments, unforgettable trips, live events and even...
by Jeff Walter | Aug 20, 2019 | strategy |
From nitrogen-applying robots to CRISPR-enhanced produce with extended shelf life: what’s trending in ag tech? This past July, Marketing to Farmers was honored to be included as a partner in Chicago’s first AgTech Nexus USA. As well, Rhea + Kaiser President and CIO...
