by Jeff Walter | Sep 18, 2019 | customer insights, public relations, strategy |
How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences. Responses included special family moments, unforgettable trips, live events and even...
by Jeff Walter | Aug 20, 2019 | strategy |
From nitrogen-applying robots to CRISPR-enhanced produce with extended shelf life: what’s trending in ag tech? This past July, Marketing to Farmers was honored to be included as a partner in Chicago’s first AgTech Nexus USA. As well, Rhea + Kaiser President and CIO...
by Jeff Walter | Jul 22, 2019 | customer insights, strategy |
The value of bringing objectivity and perspective from another industry to ag. As with any industry, there is a certain knowledge base that is necessary to be successful in ag. A lucrative yield requires an understanding of the science of soil, seed, weather, pests,...
by Jeff Walter | Jul 3, 2019 | public relations |
Thank you to the farmers who have fought for and developed the foundation of our country. This Thursday marks the 243rd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard...
by Jeff Walter | Jun 18, 2019 | media |
5 tips to ag interview success. Between Mother Nature and her annual revolt of hurricanes, fires and floods, the politics of tariffs, an ongoing trade war, the regular flow of activism press both for and against GMOs, and other issues in rotation, ag is steadily in...
