by Jeff Walter | Feb 12, 2019 | public relations, strategy |
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name recognition and increased stock prices. In agriculture, we may...
by Jeff Walter | Jan 29, 2019 | customer insights, public relations, strategy |
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches. Though his audience is bigger than ours, setting a goal of...
by Jeff Walter | Dec 18, 2018 | customer insights, digital |
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a...
by Jeff Walter | Nov 13, 2018 | customer insights, research |
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers only represent one percent of the population. Once you peel away the demographics...
by Jeff Walter | Oct 18, 2018 | content marketing, social media |
What it means for the security of ag marketing online It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report[i] revealed about 70 percent of the population actively uses social media....
