by Jeff Walter | Apr 9, 2019 | customer insights, public relations, strategy |
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse, tablets, smartphones and 219-inch televisions for a moment, and you’ll recall that not...
by Jeff Walter | Mar 22, 2019 | customer insights |
Some insight, but more questions than answers Trade show season is winding down and Commodity Classic (CC) is not to be left out. In contrast to the past five years, this year seemed much more low-key. Maybe it’s because we’ve come out of another tough year, and we’re...
by Jeff Walter | Feb 12, 2019 | branding, public relations, strategy |
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name recognition and increased stock prices. In agriculture, we may...
by Jeff Walter | Jan 29, 2019 | customer insights, public relations, strategy |
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches. Though his audience is bigger than ours, setting a goal of...
by Jeff Walter | Dec 18, 2018 | customer insights, digital |
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a...
