by Jeff Walter | Sep 7, 2018 | customer insights, strategy |
Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew couldn’t have been further from the truth. If only we had asked… Isn’t that the...
by Jeff Walter | Aug 17, 2018 | public relations |
A look back on GMOs and lessons learned “Clustered regularly interspaced short palindromic repeats” may sound like a bunch of random words thrown together, but they may represent the most promising technology yet to emerge in the field of biology – CRISPR. CRISPR By...
by Jeff Walter | Jul 3, 2018 | public relations |
Thank you to the farmers who have fought for and developed the foundation of our country. This Wednesday marks the 242nd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard...
by Jeff Walter | Jun 22, 2018 | branding |
Build credibility and farmer trust with empathy. Empathy is at the core of content development. And we know that empathy in marketing plays a crucial role in establishing brand credibility and building relationships with customers. Some brands do it better than others...
by Jeff Walter | Jun 8, 2018 | public relations, strategy |
Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and development, field trials to validate product performance and safety, and customer...
