by Jeff Walter | Nov 13, 2018 | customer insights, research |
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers only represent one percent of the population. Once you peel away the demographics...
by Jeff Walter | Oct 18, 2018 | content marketing, social media |
What it means for the security of ag marketing online It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report[i] revealed about 70 percent of the population actively uses social media....
by Jeff Walter | Oct 12, 2018 | public relations |
Recognizing farmers’ contributions to the economy and our country National Farmers Day is a time to thank and acknowledge the farmers throughout our country for the work they do to provide for us and supply us with many of the products we use. From clothing and...
by Jeff Walter | Sep 26, 2018 | customer insights |
Managing it all on the farm Marketing to Farmers recently attended the Farm Progress Show in Boone, Iowa. In addition to checking out the latest in farm products, services, machinery and technology, we had the opportunity to meet several farmers and take a pulse on...
by Jeff Walter | Sep 7, 2018 | customer insights, strategy |
Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew couldn’t have been further from the truth. If only we had asked… Isn’t that the...
