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Saying thanks on National Farmers Day

Saying thanks on National Farmers Day

by Jeff Walter | Oct 12, 2018 | public relations | 0 comments

Recognizing farmers’ contributions to the economy and our country National Farmers Day is a time to thank and acknowledge the farmers throughout our country for the work they do to provide for us and supply us with many of the products we use. From clothing and...
Marketing to Farmers at 2018 Farm Progress Show: perspectives of a day in the life

Marketing to Farmers at 2018 Farm Progress Show: perspectives of a day in the life

by Jeff Walter | Sep 26, 2018 | customer insights | 0 comments

Managing it all on the farm Marketing to Farmers recently attended the Farm Progress Show in Boone, Iowa. In addition to checking out the latest in farm products, services, machinery and technology, we had the opportunity to meet several farmers and take a pulse on...
The importance of audience in integrated marketing

The importance of audience in integrated marketing

by Jeff Walter | Sep 7, 2018 | customer insights, strategy | 0 comments

Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew couldn’t have been further from the truth. If only we had asked… Isn’t that the...
CRISPR technology – let’s start the conversation from a better place this time

CRISPR technology – let’s start the conversation from a better place this time

by Jeff Walter | Aug 17, 2018 | public relations | 0 comments

A look back on GMOs and lessons learned “Clustered regularly interspaced short palindromic repeats” may sound like a bunch of random words thrown together, but they may represent the most promising technology yet to emerge in the field of biology – CRISPR. CRISPR By...
Recognizing the roots of America this Independence Day

Recognizing the roots of America this Independence Day

by Jeff Walter | Jul 3, 2018 | public relations | 0 comments

Thank you to the farmers who have fought for and developed the foundation of our country. This Wednesday marks the 242nd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard...
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Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.

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