Advertising
Reimagined production is the key to creative success in ag marketing In a year of unrest and confusion, 2020 tested the creativity, experience, and resilience of every ag marketing...
With optimism in the air, we provide tips for ag marketers to maximize engagement with eager audiences Last month we reviewed the fluctuating nature of the agriculture market and tips for...
A marketer’s guide to understanding and navigating the volatile agriculture economy Boom and Bust economic cycles are an unavoidable truth in all economies, and navigating them...
The marketer’s role in increasing diversity, expanding perspectives in farming The most recent Ag Census from 2017 tells us that 95% of U.S. farmers are white. The same census tells us...
Too many brands are swimming in the sea of emotional sameness. Flip through a handful of farm magazines and you’ll notice much of the advertising skews toward feature-benefit messaging,...
Keep in mind the importance of family farming when connecting your audience to a brand. Contrary to some propaganda, family farms continue to dominate agriculture representing 97 percent...
Drive bigger success by involving your sales and marketing audience at key stages earlier in the brand campaign development process. As most marketers know, it’s important to keep your...
One of the oldest forms of communication still works. Storytelling may be the most overused word in marketing. But there must be something to it for it to be so enduring and popular. And...
An informal survey reveals very few taglines in ag meet the criteria to be great. If you walk around a farm show, flip through a farm magazine or scroll through a few ag brand websites,...