Advertising
A marketer’s guide to understanding and navigating the volatile agriculture economy Boom and Bust economic cycles are an unavoidable truth in all economies, and navigating them...
The marketer’s role in increasing diversity, expanding perspectives in farming The most recent Ag Census from 2017 tells us that 95% of U.S. farmers are white. The same census tells us...
Too many brands are swimming in the sea of emotional sameness. Flip through a handful of farm magazines and you’ll notice much of the advertising skews toward feature-benefit messaging,...
Keep in mind the importance of family farming when connecting your audience to a brand. Contrary to some propaganda, family farms continue to dominate agriculture representing 97 percent...
Drive bigger success by involving your sales and marketing audience at key stages earlier in the brand campaign development process. As most marketers know, it’s important to keep your...
One of the oldest forms of communication still works. Storytelling may be the most overused word in marketing. But there must be something to it for it to be so enduring and popular. And...
An informal survey reveals very few taglines in ag meet the criteria to be great. If you walk around a farm show, flip through a farm magazine or scroll through a few ag brand websites,...
Critical to your program’s success in marketing to farmers is following a communications brief that’s been written and approved by key stakeholders. Because I think of a brief as a...
Before you start, make your agency search more efficient by knowing which agency model is best for your ag business. Full Disclosure: I am the President and CEO of Rhea + Kaiser, a...