Advertising
Even as new channels emerge, the rigors of creative evaluation remain unchanged. A few months ago we discussed the challenges of reaching and engaging farmers in their media-stacked days. ...
Look for more insights in 2017. The past year was certainly a challenging year for U.S. agriculture. In particular, farmers faced continued low commodity prices, high land costs, rising...
While clicks can help evaluate the success of online advertising, they aren’t the only viable tool to measure your success We’ve all been there. The digital campaign manager just finished...
The possibilities of AR for agriculture are limitless. It’s no secret that augmented reality (AR) applications have taken over pop culture by storm. Don’t believe me? Take a walk through a...
As farmers face a boom of new technologies, marketers must find a way to keep the message simple and meaningful. I recently attended the PrecisionAg Vision Conference and spent three days...
The way your brand is perceived by farmers starts in how you communicate with them. What you say and how you say it matters. When you are trying to get a message across to an audience as...
The right blend of emotion and facts makes for a compelling marketing message to farmers. Emotion and B2B marketing There’s quite a bit of conversation out there about B2B marketing and...
4 things on how brands can stand out. Breaking through to farmers simply takes focus. Despite the rise of digital and other media, farmers still love the printed word. But take a look...
In a content-heavy environment, it can make a difference. Every now and then someone will ask me, “How important is design these days when content is all anybody talks about?” Now, content...