Advertising
An informal survey reveals very few taglines in ag meet the criteria to be great. If you walk around a farm show, flip through a farm magazine or scroll through a few ag brand websites,...
Critical to your program’s success in marketing to farmers is following a communications brief that’s been written and approved by key stakeholders. Because I think of a brief as a...
Before you start, make your agency search more efficient by knowing which agency model is best for your ag business. Full Disclosure: I am the President and CEO of Rhea + Kaiser, a...
Strengthen your brand’s relationship with farmers through the strategic use of native advertising in your overall plan. I recently went to Google for a definition of “native advertising.” ...
Even as new channels emerge, the rigors of creative evaluation remain unchanged. A few months ago we discussed the challenges of reaching and engaging farmers in their media-stacked days. ...
Look for more insights in 2017. The past year was certainly a challenging year for U.S. agriculture. In particular, farmers faced continued low commodity prices, high land costs, rising...
While clicks can help evaluate the success of online advertising, they aren’t the only viable tool to measure your success We’ve all been there. The digital campaign manager just finished...
The possibilities of AR for agriculture are limitless. It’s no secret that augmented reality (AR) applications have taken over pop culture by storm. Don’t believe me? Take a walk through a...
As farmers face a boom of new technologies, marketers must find a way to keep the message simple and meaningful. I recently attended the PrecisionAg Vision Conference and spent three days...