Advertising
Before you start, make your agency search more efficient by knowing which agency model is best for your ag business. Full Disclosure: I am the President and CEO of Rhea + Kaiser, a...
Strengthen your brand’s relationship with farmers through the strategic use of native advertising in your overall plan. I recently went to Google for a definition of “native advertising.” ...
Even as new channels emerge, the rigors of creative evaluation remain unchanged. A few months ago we discussed the challenges of reaching and engaging farmers in their media-stacked days. ...
Look for more insights in 2017. The past year was certainly a challenging year for U.S. agriculture. In particular, farmers faced continued low commodity prices, high land costs, rising...
While clicks can help evaluate the success of online advertising, they aren’t the only viable tool to measure your success We’ve all been there. The digital campaign manager just finished...
The possibilities of AR for agriculture are limitless. It’s no secret that augmented reality (AR) applications have taken over pop culture by storm. Don’t believe me? Take a walk through a...
As farmers face a boom of new technologies, marketers must find a way to keep the message simple and meaningful. I recently attended the PrecisionAg Vision Conference and spent three days...
The way your brand is perceived by farmers starts in how you communicate with them. What you say and how you say it matters. When you are trying to get a message across to an audience as...
The right blend of emotion and facts makes for a compelling marketing message to farmers. Emotion and B2B marketing There’s quite a bit of conversation out there about B2B marketing and...