It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report revealed about 70 percent of the population actively uses social media. Amidst the 2016 elections in the U.S. and ... Read More

Your guide to getting the most out of content already created. As we expand on the ways in which we engage farmers and how we can anticipate their needs, it’s up to us to produce content that is both captivating and informative. We’ve noted the changing information landscape, the challenges farmers face within that landscape, ... Read More

Like ag tech, soil health is not a passing fad; and smart brands find ways to be part of the conversation. Once we recovered from the enormity of the Commodity Classic tradeshow, we realized we are witnessing a renaissance in agriculture, enabled by technology. An oxymoron? Perhaps. But one of the oldest agricultural principles, dating ... Read More

When ag images start to look stale, focus on the features. The magic of photography captures a moment in time, a memory as it happened, color, texture and vision. It’s the total of our senses flattened into two dimensions, but powerful enough to evoke feelings and meaning. In ag advertising and brand marketing, it’s used ... Read More

Leading the ag industry with content marketing - The fine folks at Microsoft have reported that the average human attention span is eight seconds, shorter than that of a goldfish. That means we have to really up our game to keep you reading this, whether it hits you with emotion or hooks you with humor ... Read More

Creating good content is important, but making that content discoverable will increase credibility and effectiveness. Nielsen has a few interesting nuggets in their Trust in Advertising Survey that we as marketers (even ag marketers) need to consider. Turns out that people don’t trust marketers, but they do trust each other. 92 percent of people completely/somewhat ... Read More

Information overload can delay or abandon purchase decision making We can try to deny it, but digital channels now own a larger part of the purchase-decision process in agriculture. It’s as much as most other industries and will only continue growing as new channels emerge. With that trend, the traditional role of Sales as “one-to-one ... Read More

The long-term value of building a content brand. Content marketing is all the rage. A quick search of the googles generated a list of 59 national content marketing conferences in the United States, just in 2016. 59! It seems that we, as an industry, have realized the potential that content marketing offers. Or perhaps, the ... Read More

Content marketing is critical for most brands, but it doesn’t have to be hard. Content marketing is a key focus on most marketing plans today, but I believe it has an even stronger fit within our agricultural space. We have always been a tight industry that revolves around relationships.  We want to know the people ... Read More