Content Marketing
What it means for the security of ag marketing online It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report[i] revealed...
Your guide to getting the most out of content already created. As we expand on the ways in which we engage farmers and how we can anticipate their needs, it’s up to us to produce content that is both...
Like ag tech, soil health is not a passing fad; and smart brands find ways to be part of the conversation. Once we recovered from the enormity of the Commodity Classic tradeshow, we realized we are witnessing...
When ag images start to look stale, focus on the features. The magic of photography captures a moment in time, a memory as it happened, color, texture and vision. It’s the total of our senses flattened into...
Leading the ag industry with content marketing The fine folks at Microsoft have reported that the average human attention span is eight seconds, shorter than that of a goldfish. That means we have to really...
Creating good content is important, but making that content discoverable will increase credibility and effectiveness. Nielsen has a few interesting nuggets in their Trust in Advertising Survey that we as...
Information overload can delay or abandon purchase decision making We can try to deny it, but digital channels now own a larger part of the purchase-decision process in agriculture. It’s as much as most other...
The long-term value of building a content brand. Content marketing is all the rage. A quick search of the googles generated a list of 59 national content marketing conferences in the United States, just in...
Content marketing is critical for most brands, but it doesn’t have to be hard. Content marketing is a key focus on most marketing plans today, but I believe it has an even stronger fit within our agricultural...