Customer Insights
In a multigenerational work environment like ag, successful communication requires acknowledging what enables effective message delivery to each unique generation. Between Generation Z and our Baby Boomers,...
How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences. Responses included special...
3 Questions to help your brand optimize its appeal by targeting the right mindset. Most entrepreneurs have dueling mindsets of optimism and pessimism, and both can lead to success. The inner optimist provides...
The value of bringing objectivity and perspective from another industry to ag. As with any industry, there is a certain knowledge base that is necessary to be successful in ag. A lucrative yield requires an...
What retailers need to know now, that is relevant to agriculture later. There are an abundance of stories and studies about the marketing power, or upcoming marketing power, of Millennials. Let’s start with a...
How ag marketing can connect with influential farm women. Decision-makers on the farm aren’t just gray-haired white guys these days. The decision-makers now include women, and those women are making some of...
An update on understanding how farmers use social media to improve marketing These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a purchase, obtain...
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse, tablets, smartphones...
Some insight, but more questions than answers Trade show season is winding down and Commodity Classic (CC) is not to be left out. In contrast to the past five years, this year seemed much more low-key. Maybe...