Precision ag: opening the gateway to access, info and insight

Precision ag: opening the gateway to access, info and insight

Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse, tablets, smartphones and 219-inch televisions for a moment, and you’ll recall that not everyone has access to, interest in or a need for this burgeoning technology. Similarly, the field of ag has been slower to overturn in the face ... Read More
Commodity Classic observations 2019

Observations from Commodity Classic 2019

Trade show season is winding down and Commodity Classic (CC) is not to be left out. In contrast to the past five years, this year seemed much more low-key. Maybe it’s because we’ve come out of another tough year, and we’re heading into what seems like ... Read More
Marketing to Farmers is all about the dance

Marketing to Farmers is all about the dance

Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches. Though his audience is bigger than ours, setting a goal of grabbing the numbers that overlap with his is a worthy endeavor ... Read More
Micromoments - marketing that matters in ag

Micromoments – marketing that matters in ag

Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a digital or mobile device. Each time we pick up our phone or tablet from ... Read More
A common rookie mistake when marketing to farmers

A common rookie mistake when marketing to farmers

Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers only represent one percent of the population. Once you peel away the demographics layer, how different can they really be? Very different in terms ... Read More
Farm Progress Show 2018 Ray Slach interview

Marketing to Farmers at 2018 Farm Progress Show: perspectives of a day in the life

In addition to checking out the latest in farm products, services, machinery and technology, we had the opportunity to meet several farmers and take a pulse on what drives them to farm in 2018 ... Read More
The importance of audience in integrated marketing

The importance of audience in integrated marketing

We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew couldn’t have been further from the truth. If only we had asked… Isn’t that the point? ... Read More
Traveling through the customer journey

Traveling through the customer journey

From persona to personalization: how brands develop the customer experience.The customer journey has become very trendy and for good reason. It defines who the customer is within the marketplace and creates engagement between the customer and the brand. So how do brands present the customer journey and embrace it, so that it enhances every encounter?It’s ... Read More
The importance of continuing education in ag

The importance of continuing education in ag

Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to Iowa State.” As the audience laughed, he continued to discuss his daughter’s education and, as a young woman in 2018, her ... Read More
Gut instinct decision making data analysis

How does the gut instinct factor into farming

When marketing to farmers, what does your gut tell you? Some call it intuition, others call it the pit of your stomach, and everyone can feel the effects of it. What we’re referring to is your gut instinct. As Today’s Farm reports, farmers have traditionally relied on their gut instinct to make important decisions, based ... Read More
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