Customer Insights

Marketing to Farmers is all about the dance

Marketing to Farmers is all about the dance

Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches....

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Traveling through the customer journey

Traveling through the customer journey

From persona to personalization: how brands develop the customer experience.The customer journey has become very trendy and for good reason. It defines who the customer is within the marketplace and creates...

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The importance of continuing education in ag

The importance of continuing education in ag

Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to Iowa State.” As the...

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Know who influences farmers’ decisions

Know who influences farmers’ decisions

Influencer audiences are an important marketing channel. The buying decision for a consumer product is a very different experience than that for a business, specifically in agriculture. In agriculture,...

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