Customer Insights
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse,...
Some insight, but more questions than answers Trade show season is winding down and Commodity Classic (CC) is not to be left out. In contrast to the past five years, this year seemed much...
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well,...
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that...
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers...
Managing it all on the farm Marketing to Farmers recently attended the Farm Progress Show in Boone, Iowa. In addition to checking out the latest in farm products, services,...
Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew...
From persona to personalization: how brands develop the customer experience.The customer journey has become very trendy and for good reason. It defines who the customer is within the...
Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to...