Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well,...
Marketing to Farmers is all about the dance
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Customer Insights
Micromoments – marketing that matters in ag
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that...
A common rookie mistake when marketing to farmers
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers...
Marketing to Farmers at 2018 Farm Progress Show: perspectives of a day in the life
Managing it all on the farm Marketing to Farmers recently attended the Farm Progress Show in Boone, Iowa. In addition to checking out the latest in farm products, services,...
The importance of audience in integrated marketing
Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew...
Traveling through the customer journey
From persona to personalization: how brands develop the customer experience.The customer journey has become very trendy and for good reason. It defines who the customer is within the...
The importance of continuing education in ag
Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to...
How does the gut instinct factor into farming
When marketing to farmers, what does your gut tell you? Some call it intuition, others call it the pit of your stomach, and everyone can feel the effects of it. What we’re referring to is...
Know who influences farmers’ decisions
Influencer audiences are an important marketing channel. The buying decision for a consumer product is a very different experience than that for a business, specifically in agriculture. In...