how farmers are utilizing the internet of things (iot) 298x200

The Internet of Things (IoT) impacts how we think about marketing

Farmers’ reliance on big data is evolving agricultural technology like never before. “Land was the raw material of the agricultural age. Iron was the raw material of the industrial age. Data is the raw material of the information age,” says Alec Ross in his book “The Industries of the Future”. The rising desire for big ... Read More
how farmers use social media and virtual communities

How the digital world has changed how we do business

These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a purchase, obtain information or simply communicate with other industry folks, the path to take can be more sensory overload ... Read More
To engage or disengage: when issues become obstacles on social media

To engage or disengage: when issues become obstacles on social media

Like everything else in the news cycle, agriculture has its fair share of issues, and they are spoken of widely on all media channels. From public scrutiny about the safety of glyphosate, GMOs and pesticides to the pursuit ... Read More
Micromoments - marketing that matters in ag

Micromoments – marketing that matters in ag

Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a digital or mobile device. Each time we pick up our phone or tablet from ... Read More
What you need to know about mobile video when marketing to farmers

What you need to know about mobile video when marketing to farmers

The demands of mobile are unique; know what you’re up against. Feel free to debate smartphone adoption rates and quality of cell coverage for farmers. But farmers have smartphones, and short-form video ... Read More
Geofencing: how digital architecture comes to life

Geofencing: how digital architecture comes to life

Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and combines, this electric fence of sorts creates boundaries around plots of land to define space. It’s also the underlying foundation of precision ag. Enter telematics[i] - ... Read More
10 tips to understand and utilize SEO

10 tips to understand and utilize SEO

In its infancy, the internet was a way to organically seek information about a product, service or location. But now, type a search word into Google and it’s more impossible than ever to miss that the first and final third of every browser page results contain ads, known as Pay-Per-Click (PPC) advertising ... Read More
trade show marketing opportunities

Trade shows offer non-stop opportunities for marketing to farmers

Tips to make your next trade show a worthwhile marketing experience. We recognize the value of ag trade shows and how these events support our marketing goals. We get the opportunity to connect with farmers, retailers and other industry influencers. Where else can you personally interact with so many of your target audiences in just ... Read More
Facebook Live for marketing to farmers

Facebook Live Is MORE than your average marketing to farmers

Farmers get to know more about ag brands; ag marketers learn more about their customers. Facebook Live has emerged as a great marketing tool for brands and customers to connect, especially for ag events. Facebook may not have had farmers in mind when it created Facebook Live, but it’s a perfect social media channel for ... Read More
how farmers use social media

Understanding how farmers use social media can improve your marketing

Farmers are increasingly active on social media, are you missing out? More and more farmers are actively engaging in social media platforms, for both personal and business reasons.  Understanding how they’re using platforms like YouTube and Facebook can enable your brand to deliver useful content at the right moment. In its early days, social media ... Read More
Loading...