agriculture marketing with radio

Regarding the radio: fine-tuning to ag

Radio is the one medium that has stood the test of time, bypassing technological challenges in all landscapes to maintain broadcast communication. In more rural counties and countries, where a larger part of the population is employed by agriculture, the reliance on radio is ... Read More
evolving ag media digital vs. traditional

The evolving ag media landscape and its fit in marketing to farmers

As new technologies emerge and budgets get tighter, don’t fall for the false dilemma, leverage all your tools. While at Commodity Classic, I had a chance to address a room full of ag media editors and broadcasters on current digital media trends and what our clients are looking for. It was a great conversation, with ... Read More
Native Advertising to Farmers

Native advertising goes beyond digital when marketing to farmers

Strengthen your brand’s relationship with farmers through the strategic use of native advertising in your overall plan. I recently went to Google for a definition of “native advertising.”  This is what I was given: As it turns out, this isn’t what I was expecting at all. Packaging material to match the design of the editorial ... Read More
Programmatic media for marketing to farmers

Is there value in programmatic when marketing to farmers?

Use customer data for more precise, efficient digital media buys. Programmatic advertising has been one of the hottest topics in marketing the past few years. While many B2C advertisers utilize programmatic, many in the B2B community, including agriculture, still struggle with what it is or how they can benefit from it. According to e-Marketer, 73 ... Read More
Ag Media for Marketing to Farmers

When marketing to farmers, respect the relationship with ag media

Understanding is the foundation for respect. In our post Print Still Rules the Marketing Mix for Reaching Farmers, we established that farmers still receive and read agricultural print publications. Farmers don’t stop there though – they tune into agricultural websites, ag radio and TV. The point is, they trust ag media and they look to ... Read More
Make sports fans brand fans when marketing to farmers

Make sports fans brand fans when marketing to farmers

Sports are an effective way to target and engage farmers while building brand loyalty. There are few things in the world as widely loved as sports. The National Football Foundation reports that more than 49 million people attended an NCAA football game last year, and over 111 million people watched the Super Bowl, according to ... Read More
tv media marketing to farmers

Making the case for TV when marketing to farmers

TV can seem old-school, but don’t overlook it when targeting farmers. TV as an advertising medium may be old school, but to overlook it when you want to reach farmers with your message could be a critical mistake. Don’t forget the average age of the American farmer is 58. That means they were born in ... Read More
media channels for marketing to farmers

Marketing to farmers during their media-stacked day

How to best leverage competing and complimentary media channels for ag brands. It is no secret that people are stacking media channels, i.e., using many different media, all day long. A recent study indicated the average U.S. adult is spending around twelve hours per day using the full array. And there’s every reason to believe ... Read More
digital spending when marketing to farmers

When to shift money to digital when marketing to farmers

How to build the case for the new mix of media. As ag marketers, we have a luxury other marketers don’t: the farmer audience is still actively consuming traditional media. Despite this, ask anyone in ag marketing, and you’ll hear marketing dollars are pouring into digital media. According to Penton Agriculture’s most recent “Ag Marketing ... Read More
print for marketing to farmers

Print still rules the marketing mix for reaching farmers

Unlike general audiences, farmers still turn to print as their #1 resource. Marketers targeting general consumer audiences wish they had it so good. In agriculture, you can achieve strong reach, deliver in-depth information and add instant credibility to your brand just by running a couple of print ads. Magazines are still published and, more importantly, ... Read More
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