Media
Strengthen your brand’s relationship with farmers through the strategic use of native advertising in your overall plan. I recently went to Google for a definition of “native advertising.” ...
Use customer data for more precise, efficient digital media buys. Programmatic advertising has been one of the hottest topics in marketing the past few years. While many B2C advertisers...
Understanding is the foundation for respect. In our post Print Still Rules the Marketing Mix for Reaching Farmers, we established that farmers still receive and read agricultural print...
Sports are an effective way to target and engage farmers while building brand loyalty. There are few things in the world as widely loved as sports. The National Football Foundation reports...
TV can seem old-school, but don’t overlook it when targeting farmers. TV as an advertising medium may be old school, but to overlook it when you want to reach farmers with your message...
How to best leverage competing and complimentary media channels for ag brands. It is no secret that people are stacking media channels, i.e., using many different media, all day long. A...
How to build the case for the new mix of media. As ag marketers, we have a luxury other marketers don’t: the farmer audience is still actively consuming traditional media. Despite this,...
Unlike general audiences, farmers still turn to print as their #1 resource. Marketers targeting general consumer audiences wish they had it so good. In agriculture, you can achieve strong...