TV can seem old-school, but don’t overlook it when targeting farmers. TV as an advertising medium may be old school, but to overlook it when you want to reach farmers with your message...
Making the case for TV when marketing to farmers
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Media
Marketing to farmers during their media-stacked day
How to best leverage competing and complimentary media channels for ag brands. It is no secret that people are stacking media channels, i.e., using many different media, all day long. A...
When to shift money to digital when marketing to farmers
How to build the case for the new mix of media. As ag marketers, we have a luxury other marketers don’t: the farmer audience is still actively consuming traditional media. Despite this,...
Print still rules the marketing mix for reaching farmers
Unlike general audiences, farmers still turn to print as their #1 resource. Marketers targeting general consumer audiences wish they had it so good. In agriculture, you can achieve strong...