STEM and STEAM: Making ag an educational priority

STEM and STEAM: Making ag an educational priority

Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in Science, Technology, Engineering and Math, now known as STEM. With a commitment of federal funding and scientific practice, this initiative was added to kindergarten through college, ... Read More
Precision ag: opening the gateway to access, info and insight

Precision ag: opening the gateway to access, info and insight

Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse, tablets, smartphones and 219-inch televisions for a moment, and you’ll recall that not everyone has access to, interest in or a need for this burgeoning technology. Similarly, the field of ag has been slower to overturn in the face ... Read More
advocacy programs for marketing to farmers

Advocacy for farmers is more than a marketing task

Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we should always be advocating for what we do and how we do it. Reams of research have told us for years ... Read More
7 Steps to a successful ag event

7 Steps to a successful ag event

Planning an event pays off in the engagement. We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to planning and hosting an event, your intentions and expectations are for it to go ... Read More
The celebrity as ag spokesperson

The celebrity as ag spokesperson

Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name recognition and increased stock prices. In agriculture, we may have familiar personalities that represent the industry as a whole, those ... Read More
Marketing to Farmers is all about the dance

Marketing to Farmers is all about the dance

Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches. Though his audience is bigger than ours, setting a goal of grabbing the numbers that overlap with his is a worthy endeavor ... Read More
Celebrating two years

Two years of Marketing to Farmers

Thank you to our readers! Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate a connection to ag marketers, brand managers, ag dealers and others in ag who rely on communications and marketing resources to connect ... Read More
Saying thanks on National Farmers Day

Saying thanks on National Farmers Day

Recognizing farmers' contributions to the economy and our country National Farmers Day is a time to thank and acknowledge the farmers throughout our country for the work they do to provide for us and supply us with many of the products we use. From clothing and shoes to the items in our medicine cabinet, many ... Read More
Traveling through the customer journey

Traveling through the customer journey

From persona to personalization: how brands develop the customer experience.The customer journey has become very trendy and for good reason. It defines who the customer is within the marketplace and creates engagement between the customer and the brand. So how do brands present the customer journey and embrace it, so that it enhances every encounter?It’s ... Read More
CRISPR technology – let’s start the conversation from a better place this time

CRISPR technology – let’s start the conversation from a better place this time

A look back on GMOs and lessons learned. By now, most people have heard of CRISPR technology and associate it with genetic manipulation, but ... Read More
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