From sales pitch to steaks – how experiences have evolved the marketing game

From sales pitch to steaks – how experiences have evolved the marketing game

How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences. Responses included special family moments, unforgettable trips, live events and even work accomplishments. Only 7 percent mentioned the purchase of a new product. Some would roll their eyes ... Read More
Happy 4th of July to farmers

Recognizing the roots of America this Independence Day

Thank you to the farmers who have fought for and developed the foundation of our country. This Thursday marks the 243rd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard barbecue. As you sit down to enjoy your perfectly cooked cheeseburger or ... Read More
Marketing to Farmers to participate in AgTech Nexus in Chicago

Marketing to Farmers to participate in AgTech Nexus in Chicago

The conference series makes its mark on The Windy City July 22-23. Chicago is quickly becoming one of the hottest tech hubs of the Midwest. With the growth of , a tech incubator in the city’s Merchandise Mart, organizations such as Caterpillar, Conagra and MillerCoors have partnered with the developer to create a breeding ground ... Read More
STEM and STEAM: Making ag an educational priority

STEM and STEAM: Making ag an educational priority

Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in Science, Technology, Engineering and Math, now known as STEM. With a commitment of federal funding and scientific practice, this initiative was added to kindergarten through college, ... Read More
Precision ag: opening the gateway to access, info and insight

Precision ag: opening the gateway to access, info and insight

Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse, tablets, smartphones and 219-inch televisions for a moment, and you’ll recall that not everyone has access to, interest in or a need for this burgeoning technology. Similarly, the field of ag has been slower to overturn in the face ... Read More
advocacy programs for marketing to farmers

Advocacy for farmers is more than a marketing task

Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we should always be advocating for what we do and how we do it. Reams of research have told us for years ... Read More
7 Steps to a successful ag event

7 Steps to a successful ag event

Planning an event pays off in the engagement. We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to planning and hosting an event, your intentions and expectations are for it to go ... Read More
The celebrity as ag spokesperson

The celebrity as ag spokesperson

Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name recognition and increased stock prices. In agriculture, we may have familiar personalities that represent the industry as a whole, those ... Read More
Marketing to Farmers is all about the dance

Marketing to Farmers is all about the dance

Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches. Though his audience is bigger than ours, setting a goal of grabbing the numbers that overlap with his is a worthy endeavor ... Read More
Celebrating two years

Two years of Marketing to Farmers

Thank you to our readers! Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate a connection to ag marketers, brand managers, ag dealers and others in ag who rely on communications and marketing resources to connect ... Read More
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