Celebrating two years

Two years of Marketing to Farmers

Thank you to our readers! Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate a connection to ag marketers, brand managers, ag dealers and others in ag who rely on communications and marketing resources to connect ... Read More
Saying thanks on National Farmers Day

Saying thanks on National Farmers Day

Recognizing farmers' contributions to the economy and our country National Farmers Day is a time to thank and acknowledge the farmers throughout our country for the work they do to provide for us and supply us with many of the products we use. From clothing and shoes to the items in our medicine cabinet, many ... Read More
Traveling through the customer journey

Traveling through the customer journey

From persona to personalization: how brands develop the customer experience The customer journey has become very trendy and for good reason. It defines who the customer is within the marketplace and creates engagement between the customer and the brand. So how do brands present the customer journey and embrace it, so that it enhances every ... Read More
CRISPR technology – let’s start the conversation from a better place this time

CRISPR technology – let’s start the conversation from a better place this time

A look back on GMOs and lessons learned. By now, most people have heard of CRISPR technology and associate it with genetic manipulation, but ... Read More
The importance of continuing education in ag

The importance of continuing education in ag

Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to Iowa State.” As the audience laughed, he continued to discuss his daughter’s education and, as a young woman in 2018, her ... Read More
Happy 4th of July to farmers

Recognizing the roots of America this Independence Day

Thank you to the farmers who have fought for and developed the foundation of our country. This Wednesday marks the 242nd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard barbecue. As you sit down to enjoy your perfectly cooked cheeseburger or ... Read More
From cup to cone, celebrate National Dairy Month!

From cup to cone, celebrate National Dairy Month!

Let’s say thanks to the dairy industry. As we wrap up the month of June, please join Marketing to Farmers with a glass of chilled milk as we toast all those involved in U.S. dairy production, in celebration of National Dairy Month! Established in 1937 as National Milk Month, it began as a way to ... Read More
top 7 steps to a successful product launch in the ag market

7 steps to a successful ag product launch

Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and development, field trials to validate product performance and safety, and customer research to understand market needs and ensure market acceptance. Bringing a ... Read More
preparing for crisis management in agriculture marketing

Yes, you can plan for a crisis

How to manage the crisis before it happens. No one wants to go through a crisis. But crises do happen, even in ag – equipment fails, animal welfare activists go on the attack, a key executive goes to the competition, herbicide inventory falls way short of demand or a farmer is injured.  Unfortunately, most people ... Read More
trade show marketing opportunities

Trade shows offer non-stop opportunities for marketing to farmers

Tips to make your next trade show a worthwhile marketing experience. We recognize the value of ag trade shows and how these events support our marketing goals. We get the opportunity to connect with farmers, retailers and other industry influencers. Where else can you personally interact with so many of your target audiences in just ... Read More
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