Public Relations

Marketing to Farmers is all about the dance

Marketing to Farmers is all about the dance

Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches....

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Two years of Marketing to Farmers

Two years of Marketing to Farmers

Thank you to our readers! Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate a connection to ag...

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Saying thanks on National Farmers Day

Saying thanks on National Farmers Day

Recognizing farmers' contributions to the economy and our country National Farmers Day is a time to thank and acknowledge the farmers throughout our country for the work they do to provide for us and supply...

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Traveling through the customer journey

Traveling through the customer journey

From persona to personalization: how brands develop the customer experience.The customer journey has become very trendy and for good reason. It defines who the customer is within the marketplace and creates...

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The importance of continuing education in ag

The importance of continuing education in ag

Lifelong learning is the key to marketing success In his opening remarks at Farm Journal’s Corn College last week, program owner Ken Ferrie noted “a lot of our money and our daughter go to Iowa State.” As the...

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7 steps to a successful ag product launch

7 steps to a successful ag product launch

Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and development, field...

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Yes, you can plan for a crisis

Yes, you can plan for a crisis

How to manage the crisis before it happens. No one wants to go through a crisis. But crises do happen, even in ag – equipment fails, animal welfare activists go on the attack, a key executive goes to the...

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