Research
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers only represent one...
A varied integrated approach to market research results in measurable value With so many options to investigate and aggregate information, market research enables us to communicate directly with...
Performance metrics can make the difference. Agronomists continually run trials to determine which products best serve any number of production challenges. Trials are run annually in the same crops and in the...
Does order matter in market research? When we think of market research, we think of focus groups of individuals giving their opinions about a product, while a strategically placed mirror hides a group of...
When marketing to farmers, what does your gut tell you? Some call it intuition, others call it the pit of your stomach, and everyone can feel the effects of it. What we’re referring to is your gut instinct....
What to measure to make your marketing effective. We recently discussed that both quality and quantity matter when it comes to metrics. Farmers and the ag industry have unique needs and spend considerably...
Quality and quantity are equally important when it comes to metrics. Yield is a farmer’s output, but as marketers and brand stewards, what is ours? If we are successful, it is the partnership of a farmer with...
Giving credit to your sources will have a lasting effect. Farming is increasingly reliant on science and new discoveries. From herbicide-tolerant traits to building fully-automated dairies, farming has become...
All I ever needed to know about Data Science I learned in Driver’s Ed. A few years ago, Harvard Business Review called Data Science “The Sexiest Job of the 21st Century”. Since then, Data Science has moved...