how farmers use social media and virtual communities

How the digital world has changed how we do business

These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a purchase, obtain information or simply communicate with other industry folks, the path to take can be more sensory overload ... Read More
To engage or disengage: when issues become obstacles on social media

To engage or disengage: when issues become obstacles on social media

Like everything else in the news cycle, agriculture has its fair share of issues, and they are spoken of widely on all media channels. From public scrutiny about the safety of glyphosate, GMOs and pesticides to the pursuit ... Read More
7 Steps to a successful ag event

7 Steps to a successful ag event

Planning an event pays off in the engagement. We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to planning and hosting an event, your intentions and expectations are for it to go ... Read More
Geofencing: how digital architecture comes to life

Geofencing: how digital architecture comes to life

Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and combines, this electric fence of sorts creates boundaries around plots of land to define space. It’s also the underlying foundation of precision ag. Enter telematics[i] - ... Read More
Facebook Cambridge Analytica scandal

Facebook’s faux pas: how Cambridge Analytica altered social media marketing

It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report revealed about 70 percent of the population actively uses social media. Amidst the 2016 elections in the U.S. and ... Read More
Local marketing

How local do you go when marketing to farmers?

From online to on the shelves, making marketing a local affair. It’s important to get local when marketing to farmers. But what does going local mean? The definition of local is relative when looking at business in the 21st century. As more and more businesses are either online or have an online component, it takes ... Read More
10 tips to understand and utilize SEO

10 tips to understand and utilize SEO

In its infancy, the internet was a way to organically seek information about a product, service or location. But now, type a search word into Google and it’s more impossible than ever to miss that the first and final third of every browser page results contain ads, known as Pay-Per-Click (PPC) advertising ... Read More
trade show marketing opportunities

Trade shows offer non-stop opportunities for marketing to farmers

Tips to make your next trade show a worthwhile marketing experience. We recognize the value of ag trade shows and how these events support our marketing goals. We get the opportunity to connect with farmers, retailers and other industry influencers. Where else can you personally interact with so many of your target audiences in just ... Read More
marketing to farmers measurement metrics

Top 10 metrics to measure when marketing to farmers

What to measure to make your marketing effective. We recently discussed that both quality and quantity matter when it comes to metrics. Farmers and the ag industry have unique needs and spend considerably more time in the field than their counterparts outside of ag. The various types of metrics to collect are more objective and ... Read More
best social media for marketing to farmers

Social media strategies: picking the right platform to achieve your goals when marketing to farmers

Choosing the best social media channels to make a difference and increase engagement Since its inception, Marketing to Farmers has tried to keep up with the social media Joneses. That means taking a deeper dive into Instagram, Facebook Live and Twitter, among others, to best understand how they may be of value to you and ... Read More