Geofencing: how digital architecture comes to life

Geofencing: how digital architecture comes to life

Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and combines, this electric fence of sorts creates boundaries around plots of land to define space. It’s also the underlying foundation of precision ag. Enter telematics[i] - ... Read More
Facebook Cambridge Analytica scandal

Facebook’s faux pas: how Cambridge Analytica altered social media marketing

It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report revealed about 70 percent of the population actively uses social media. Amidst the 2016 elections in the U.S. and ... Read More
Local marketing

How local do you go when marketing to farmers?

From online to on the shelves, making marketing a local affair. It’s important to get local when marketing to farmers. But what does going local mean? The definition of local is relative when looking at business in the 21st century. As more and more businesses are either online or have an online component, it takes ... Read More
10 tips to understand and utilize SEO

10 tips to understand and utilize SEO

In its infancy, the internet was a way to organically seek information about a product, service or location. But now, type a search word into Google and it’s more impossible than ever to miss that the first and final third of every browser page results contain ads, known as Pay-Per-Click (PPC) advertising ... Read More
trade show marketing opportunities

Trade shows offer non-stop opportunities for marketing to farmers

Tips to make your next trade show a worthwhile marketing experience. We recognize the value of ag trade shows and how these events support our marketing goals. We get the opportunity to connect with farmers, retailers and other industry influencers. Where else can you personally interact with so many of your target audiences in just ... Read More
marketing to farmers measurement metrics

Top 10 metrics to measure when marketing to farmers

What to measure to make your marketing effective. We recently discussed that both quality and quantity matter when it comes to metrics. Farmers and the ag industry have unique needs and spend considerably more time in the field than their counterparts outside of ag. The various types of metrics to collect are more objective and ... Read More
best social media for marketing to farmers

Social media strategies: picking the right platform to achieve your goals when marketing to farmers

Choosing the best social media channels to make a difference and increase engagement Since its inception, Marketing to Farmers has tried to keep up with the social media Jones’. That means taking a deeper dive into Instagram, Facebook Live and Twitter, among others, to best understand how they may be of value to you and ... Read More
Instagram for Marketing to Farmers

Capturing the charm on the farm: marketing to farmers in the age of Instagram

How to use this innovative app as a marketing tool. Instagram was born in 2010 as a photography-sharing app. Three years later it expanded to accommodate video, and today it has over one million advertisers to supplement its many features, including live stories, photo editing and filters. It currently cites 800 million active users, as ... Read More
Facebook Live for marketing to farmers

Facebook Live Is MORE than your average marketing to farmers

Farmers get to know more about ag brands; ag marketers learn more about their customers. Facebook Live has emerged as a great marketing tool for brands and customers to connect, especially for ag events. Facebook may not have had farmers in mind when it created Facebook Live, but it’s a perfect social media channel for ... Read More
using-social media when marketing to farmers

How to get the most out of social media when marketing to farmers

Social media can be a useful way to connect and engage with farmers, as long as you use it the right way. Follow these tips to maximize the efficiency and effectiveness of your social media program ... Read More
Loading...