Social Media
What to measure to make your marketing effective. We recently discussed that both quality and quantity matter when it comes to metrics. Farmers and the ag industry have unique needs and spend considerably...
Choosing the best social media channels to make a difference and increase engagement Since its inception, Marketing to Farmers has tried to keep up with the social media Joneses. That means taking a deeper...
How to use this innovative app as a marketing tool. Instagram was born in 2010 as a photography-sharing app. Three years later it expanded to accommodate video, and today it has over one million advertisers...
Farmers get to know more about ag brands; ag marketers learn more about their customers. Facebook Live has emerged as a great marketing tool for brands and customers to connect, especially for ag events....
Following these tips will ensure your work is efficient and effective. It’s well documented that social media can be useful for reaching and engaging farmers. Yet we often hear marketers say they’re...
Farmers are increasingly active on social media, are you missing out? More and more farmers are actively engaging in social media platforms, for both personal and business reasons. Understanding how they’re...
Tips on live-tweeting to farmers from an ag event. We are just finishing a busy time for ag trade shows and conferences. During these events, I saw a number of ag marketers successfully using social media to...
Creating good content is important, but making that content discoverable will increase credibility and effectiveness. Nielsen has a few interesting nuggets in their Trust in Advertising Survey that we as...
You can reach a surprising number of farmers and ag professionals through LinkedIn. Most of us use LinkedIn nearly every day in our professional lives. But did you know it is also useful in connecting your ag...