farmer decision making for marketers

Understanding the how and when of decisions ensures better marketing to farmers

Factors to consider when developing your marketing plans. Marketing inputs to farmers have a lot of moving parts. To do it successfully, you need to understand how farmers make decisions: the stages in the decision-making process, the timing and the resources farmers access to inform their decisions. If you have a firm grip on the decision-making ... Read More
From sales pitch to steaks – how experiences have evolved the marketing game

From sales pitch to steaks – how experiences have evolved the marketing game

How the generational shift in marketing has altered the way we experience brands. Set Creative recently did a survey asking respondents to define their most memorable experiences. Responses included special family moments, unforgettable trips, live events and even work accomplishments. Only 7 percent mentioned the purchase of a new product. Some would roll their eyes ... Read More
Ag Tech Nexus offers glimpse of tech future

Ag Tech Nexus offers glimpse of tech future

From nitrogen-applying robots to CRISPR-enhanced produce with extended shelf life: what’s trending in ag tech? This past July, Marketing to Farmers was honored to be included as a partner in Chicago’s first AgTech Nexus USA.  As well, Rhea + Kaiser President and CIO Jeff Walter moderated the conference’s Innovation Showcase, discussing the newest items on ... Read More
From elsewhere to ag marketing

From elsewhere to ag marketing

The value of bringing objectivity and perspective from another industry to ag. As with any industry, there is a certain knowledge base that is necessary to be successful in ag. A lucrative yield requires an understanding of the science of soil, seed, weather, pests, planting and harvest, and that’s just the baseline. It doesn’t account ... Read More
Why you need to focus on metrics when marketing to farmers

Why you need to focus on metrics when marketing to farmers

Plan what to measure and know how you’ll do it. To venture into any marketing campaign without a clear plan to measure success is a bad investment. In addition to measuring success against your marketing objectives, digital channels have made it easier than ever to measure the success of your tactics. But there are challenges ... Read More
STEM and STEAM: Making ag an educational priority

STEM and STEAM: Making ag an educational priority

Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in Science, Technology, Engineering and Math, now known as STEM. With a commitment of federal funding and scientific practice, this initiative was added to kindergarten through college, ... Read More
Precision ag: opening the gateway to access, info and insight

Precision ag: opening the gateway to access, info and insight

Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse, tablets, smartphones and 219-inch televisions for a moment, and you’ll recall that not everyone has access to, interest in or a need for this burgeoning technology. Similarly, the field of ag has been slower to overturn in the face ... Read More
advocacy programs for marketing to farmers

Advocacy for farmers is more than a marketing task

Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we should always be advocating for what we do and how we do it. Reams of research have told us for years ... Read More
7 Steps to a successful ag event

7 Steps to a successful ag event

Planning an event pays off in the engagement. We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to planning and hosting an event, your intentions and expectations are for it to go ... Read More
The celebrity as ag spokesperson

The celebrity as ag spokesperson

Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name recognition and increased stock prices. In agriculture, we may have familiar personalities that represent the industry as a whole, those ... Read More
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