Strategy

7 Steps to a successful ag event

7 Steps to a successful ag event

Planning an event pays off in the engagement We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to planning and hosting...

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The celebrity as ag spokesperson

The celebrity as ag spokesperson

Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name...

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Marketing to Farmers is all about the dance

Marketing to Farmers is all about the dance

Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches....

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7 steps to a successful ag product launch

7 steps to a successful ag product launch

Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and development, field...

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