Strategy
Planning an event pays off in the engagement We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to planning and hosting...
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name...
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches....
It's not enough to arm them with sales tools; brands must engage them, too. Recently, I had the pleasure of presenting to the Georgia Crop Production Alliance (GCPA). I traveled from the corn and soybean...
You can’t have one task without the other Marketing to Farmers views the farmer, rancher, veterinarian and ag dealer as the Chief Everything Officer. By that we mean they are the Chief Technology,...
Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew couldn’t have been...
No assurance. No confidence. No sale. Precision agriculture (or ag tech or digital farming) is hardly new technology, getting its commercial start in the early 1990s. But in recent years, we are seeing...
Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and development, field...
From online to on the shelves, making marketing a local affair. It’s important to get local when marketing to farmers. But what does going local mean? The definition of local is relative when looking at...