Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in...
STEM and STEAM: Making ag an educational priority
read more
Strategy
Precision ag: opening the gateway to access, info and insight
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse,...
Advocacy for farmers is more than a marketing task
Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we...
7 Steps to a successful ag event
Planning an event pays off in the engagement We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to...
The celebrity as ag spokesperson
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers...
Marketing to Farmers is all about the dance
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well,...
Don’t forget to market to dealers, distributors and sales reps when marketing to farmers
It's not enough to arm them with sales tools; brands must engage them, too. Recently, I had the pleasure of presenting to the Georgia Crop Production Alliance (GCPA). I traveled from the...
The integration of operations and marketing in ag
You can’t have one task without the other Marketing to Farmers views the farmer, rancher, veterinarian and ag dealer as the Chief Everything Officer. By that we mean they are the Chief...
The importance of audience in integrated marketing
Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew...