Planning an event pays off in the engagement We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to...
7 Steps to a successful ag event
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Strategy
The celebrity as ag spokesperson
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers...
Marketing to Farmers is all about the dance
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well,...
Don’t forget to market to dealers, distributors and sales reps when marketing to farmers
It's not enough to arm them with sales tools; brands must engage them, too. Recently, I had the pleasure of presenting to the Georgia Crop Production Alliance (GCPA). I traveled from the...
The integration of operations and marketing in ag
You can’t have one task without the other Marketing to Farmers views the farmer, rancher, veterinarian and ag dealer as the Chief Everything Officer. By that we mean they are the Chief...
The importance of audience in integrated marketing
Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew...
Questions to consider when marketing precision ag tech to farmers
No assurance. No confidence. No sale. Precision agriculture (or ag tech or digital farming) is hardly new technology, getting its commercial start in the early 1990s. But in recent years,...
7 steps to a successful ag product launch
Making the most of marketing to generate news and interest. If you’ve worked in agriculture for even a day, you know that bringing a new product to market involves years of research and...
How local do you go when marketing to farmers?
From online to on the shelves, making marketing a local affair. It’s important to get local when marketing to farmers. But what does going local mean? The definition of local is relative...