Marketing to Farmers at 2018 Farm Progress Show: perspectives of a day in the life

by Jeff Walter
September 26, 2018

Managing it all on the farm

Marketing to Farmers recently attended the Farm Progress Show in Boone, Iowa. In addition to checking out the latest in farm products, services, machinery and technology, we had the opportunity to meet several farmers and take a pulse on what drives them to farm in 2018. As they face so many responsibilities on a daily basis, we couldn’t help but wonder how they juggle it all and make it look so seamless.

Marketing is just one of many challenges farmers face on a daily basis. We encourage you to register for our newsletter, for resources and information on how to best support the farmers in your area.

We would like to thank Ray Slach, Jim Smith and Emily Snider for taking the time out of their day to speak to us and give us a snapshot of their lives.

Jeff Walter
About the Author – Jeff Walter

President/Chief Integration Officer. Jeff combines 20 years of client service experience with his deep knowledge and passion for agriculture, which stems from growing up on a corn and soybean farm in northern Illinois. He is a quick study of the brand, the customers and competitors, knows the right questions to ask, and with his oversight on planning and analytics, pushes the team to category-defining strategies and results-driven plans.


Submit a Comment

Your email address will not be published.


Since 1978, the ag-marketing experts at Rhea + Kaiser have been helping brands connect with the farmer customer.

Here at Marketing to Farmers, our panel of contributors regularly share their insights on latest marketing trends in the ag-marketing world, so be sure to check back often – you don’t want to miss a thing.

Related Articles


Stay current with the latest in ag marketing and get our point of view with the monthly Marketing to Farmers Newsletter. You’ll receive insights and advice on engaging your farmer target.