National Ag Day: Thanks to our American Farmers

by Jeff Walter
March 24, 2020

National Ag Day

National Ag Day finds us living in strange times, full of uncertainty and anxiety across much of the United states. With 1 in 4 Americans now “sheltering in place”, schools closed in 45 states and toilet paper shortages dominating social media, Covid-19 has changed the world we live in. No doubt it will have a long-lasting effect on our economy, society and civilization in general. I am grateful to have the ability to work from home. You will not find me complaining about trying to balance conference calls and workloads while helping kids with e-learning and ensuring assignments have been loaded to their Google classroom.

While we all embrace social distancing in an effort to help #flattenthecurve, I can’t help but pause to think about all of the American farmers that are facing this world of uncertainty while continuing to go about their daily work to ensure the rest of us can continue to enjoy a stable food, fuel and fiber supply (despite some bad human hoarding behavior happening out there). 2019 was a difficult year for farmers across the country, with many struggling through difficult weather and depressed prices. Now they are heading into 2020 with even more uncertainty around the economy, global trade and concerned about the health and well being of their family and community.

But despite it all, they continue to care for their livestock every single day. They continue to plant and steward their crops. All while they struggle with the same e-learning challenges and fears about their household coffee supply. I truly appreciate how steadfast the American farmer is. Year in, year out, delivering for the rest of us.

Thank you to every single American farmer, for being a dependable constant in a world of increasing uncertainty.

Jeff Walter
About the Author – Jeff Walter

President/Chief Integration Officer. Jeff combines 20 years of client service experience with his deep knowledge and passion for agriculture, which stems from growing up on a corn and soybean farm in northern Illinois. He is a quick study of the brand, the customers and competitors, knows the right questions to ask, and with his oversight on planning and analytics, pushes the team to category-defining strategies and results-driven plans.


Submit a Comment

Your email address will not be published. Required fields are marked *


Since 1978, the ag-marketing experts at Rhea + Kaiser have been helping brands connect with the farmer customer.

Here at Marketing to Farmers, our panel of contributors regularly share their insights on latest marketing trends in the ag-marketing world, so be sure to check back often – you don’t want to miss a thing.

Related Articles

A taste of our celebrations

Memories and traditions bring the best recipes to life The holidays are a time to gather with loved ones from near and far, feasting on treats that are often reserved for these rare moments. We sprinkle these...

read more


Stay current with the latest in ag marketing and get our point of view with the monthly Marketing to Farmers Newsletter. You’ll receive insights and advice on engaging your farmer target.