How the digital world has changed how we do business
These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a purchase, obtain information or simply communicate with other industry folks, the path to take can be more sensory overload…
Precision ag: opening the gateway to access, info and insight
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse, tablets, smartphones and 219-inch televisions for a moment, and you’ll recall that not...
To engage or disengage: when issues become obstacles on social media
Like everything else in the news cycle, agriculture has its fair share of issues, and they are spoken of widely on all media channels. From public scrutiny about the safety of glyphosate, GMOs and pesticides to the pursuit …
Observations from Commodity Classic 2019
Trade show season is winding down and Commodity Classic (CC) is not to be left out. In contrast to the past five years, this year seemed much more low-key. Maybe it’s because we’ve come out of another tough year, and we’re heading into what seems like…
Advocacy for farmers is more than a marketing task
Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we should always be advocating for what we do and how we do it. Reams of research...
Make the webinar a more useful tool in marketing to farmers
Just like you, farmers receive numerous webinar invitations. With so many things to do in a day, a webinar is a major time commitment for farmers, so yours has to stand out from the rest. Farmers want to know it’s worth their time and how they’ll directly benefit the webinar.
7 Steps to a successful ag event
Planning an event pays off in the engagement. We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to planning and hosting an event, your intentions and expectations are for it to go…
The celebrity as ag spokesperson
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers endorsement, trust, name recognition and increased stock prices. In agriculture, we may...
Marketing to Farmers is all about the dance
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well, everything he touches. Though his audience is bigger than ours, setting a goal of...
Don’t forget to market to dealers, distributors and sales reps when marketing to farmers
It's not enough to arm them with sales tools; brands must engage them, too. Recently, I had the pleasure of presenting to the Georgia Crop Production Alliance (GCPA). I traveled from the corn and soybean fields near my home in the central Corn Belt to Cordele,...