Why you need to focus on metrics when marketing to farmers
Plan what to measure and know how you’ll do it. To venture into any marketing campaign without a clear plan to measure success is a bad investment. In addition to measuring success against your marketing objectives, digital channels have made it easier than ever to...
Recognizing the roots of America this Independence Day
Thank you to the farmers who have fought for and developed the foundation of our country. This Thursday marks the 243rd celebration of our great country’s independence. Many of us will likely spend the afternoon engaged in a great American tradition, the backyard...
Marketing to Farmers to participate in AgTech Nexus in Chicago
The conference series makes its mark on The Windy City July 22-23. Chicago is quickly becoming one of the hottest tech hubs of the Midwest. With the growth of 1871, a tech incubator in the city’s Merchandise Mart, organizations such as Caterpillar, Conagra and...
Making the media work to the ag advantage
5 tips to ag interview success. Between Mother Nature and her annual revolt of hurricanes, fires and floods, the politics of tariffs, an ongoing trade war, the regular flow of activism press both for and against GMOs, and other issues in rotation, ag is steadily in...
Millennials continue to be the future when marketing to farmers
What retailers need to know now, that is relevant to agriculture later. There are an abundance of stories and studies about the marketing power, or upcoming marketing power, of Millennials. Let’s start with a few basic statistics on Millennials: Born between 1980 and...
STEM and STEAM: Making ag an educational priority
Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in Science, Technology, Engineering and Math, now known as STEM. With a commitment of...
Women: the missed opportunity when marketing to farmers
How ag marketing can connect with influential farm women. Decision-makers on the farm aren’t just gray-haired white guys these days. The decision-makers now include women, and those women are making some of the most important decisions. According to the 2017 Census of...
How the digital world has changed how we do business
These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a purchase, obtain information or simply communicate with other industry folks, the path to take can be more sensory overload…
Precision ag: opening the gateway to access, info and insight
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse, tablets, smartphones and 219-inch televisions for a moment, and you’ll recall that not...
To engage or disengage: when issues become obstacles on social media
Like everything else in the news cycle, agriculture has its fair share of issues, and they are spoken of widely on all media channels. From public scrutiny about the safety of glyphosate, GMOs and pesticides to the pursuit …