A taste of our celebrations
Memories and traditions bring the best recipes to life The holidays are a time to gather with loved ones from near and far, feasting on treats that are often reserved for these rare moments. We sprinkle these dishes with festivity, meaning and memories, as we join our...
Micromoments – marketing that matters in ag
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that divert our attention from our everyday tasks to the instinctual use of a...
What you need to know about mobile video when marketing to farmers
The demands of mobile are unique; know what you’re up against. Feel free to debate smartphone adoption rates and quality of cell coverage for farmers. But farmers have smartphones, and short-form video…
The Birth of the bounty: where do our Thanksgiving dishes come from?
Thanksgiving is a time to reflect on the bounty before us. However, it’s easy to overlook what it took to bring that bounty to the table.
A common rookie mistake when marketing to farmers
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers only represent one percent of the population. Once you peel away the demographics...
Geofencing: how digital architecture comes to life
Opening the digital fence and what happens once you're inside Geofencing is the magic of digital architecture. Whether it’s through apps, online or installed in monitors in tractors and combines, this electric fence of sorts creates boundaries around plots of land to...
Facebook’s faux pas: how Cambridge Analytica altered social media marketing
It’s no secret that social media has been a player in our hyperactive news cycle of the past few years. A 2018 Pew Research Center Report revealed about 70 percent of the population actively uses social media. Amidst the 2016 elections in the U.S. and…
Saying thanks on National Farmers Day
Recognizing farmers' contributions to the economy and our country National Farmers Day is a time to thank and acknowledge the farmers throughout our country for the work they do to provide for us and supply us with many of the products we use. From clothing and shoes...
The integration of operations and marketing in ag
You can’t have one task without the other. Marketing to Farmers views the farmer, rancher, veterinarian and ag dealer as the Chief Everything Officer. By that we mean they are the Chief Technology, Information, Marketing and Operations Officer, in addition…
Marketing to Farmers at 2018 Farm Progress Show: perspectives of a day in the life
In addition to checking out the latest in farm products, services, machinery and technology, we had the opportunity to meet several farmers and take a pulse on what drives them to farm in 2018.