START BUILDING A STRONGER AG BRAND.
Here, the ag-marketing experts of Rhea + Kaiser, will share the insights and knowledge they’ve gathered over the years to help brands develop deep and lasting connections with farmers.
FEATURED
Shrinking the Rural Digital Divide
by Jeff Walter
Just ten years ago, broadband internet access was a nice to have. It meant we could send emails and browse the internet without lag times. Today, it is an absolute necessity for businesses to operate efficiently and is arguably becoming a necessity for home use as well.
From elsewhere to ag marketing
The value of bringing objectivity and perspective from another industry to ag. As with any industry, there is a certain knowledge base that is necessary to be successful in ag. A lucrative yield requires an...
Why you need to focus on metrics when marketing to farmers
Plan what to measure and know how you’ll do it. To venture into any marketing campaign without a clear plan to measure success is a bad investment. In addition to measuring success against your marketing...
Recognizing the roots of America this Independence Day
Thank you to the farmers who have fought for and developed the foundation of our country. This Thursday marks the 243rd celebration of our great country’s independence. Many of us will likely spend the...
Marketing to Farmers to participate in AgTech Nexus in Chicago
The conference series makes its mark on The Windy City July 22-23. Chicago is quickly becoming one of the hottest tech hubs of the Midwest. With the growth of 1871, a tech incubator in the city’s Merchandise...
Making the media work to the ag advantage
5 tips to ag interview success. Between Mother Nature and her annual revolt of hurricanes, fires and floods, the politics of tariffs, an ongoing trade war, the regular flow of activism press both for and...
Millennials continue to be the future when marketing to farmers
What retailers need to know now, that is relevant to agriculture later. There are an abundance of stories and studies about the marketing power, or upcoming marketing power, of Millennials. Let’s start with a...
STEM and STEAM: Making ag an educational priority
Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in Science, Technology,...
Women: the missed opportunity when marketing to farmers
How ag marketing can connect with influential farm women. Decision-makers on the farm aren’t just gray-haired white guys these days. The decision-makers now include women, and those women are making some of...
How the digital world has changed how we do business
An update on understanding how farmers use social media to improve marketing These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a purchase, obtain...