START BUILDING A STRONGER AG BRAND.
Here, the ag-marketing experts of Rhea + Kaiser, will share the insights and knowledge they’ve gathered over the years to help brands develop deep and lasting connections with farmers.
FEATURED
MARKETING SUSTAINABLE AG? IT’S EMOTIONAL
by Jeff Walter
Tips to help brands market sustainability-related products and services to farmers
Marketing to Farmers to participate in AgTech Nexus in Chicago
The conference series makes its mark on The Windy City July 22-23. Chicago is quickly becoming one of the hottest tech hubs of the Midwest. With the growth of 1871, a tech incubator in the...
Making the media work to the ag advantage
5 tips to ag interview success. Between Mother Nature and her annual revolt of hurricanes, fires and floods, the politics of tariffs, an ongoing trade war, the regular flow of activism...
Millennials continue to be the future when marketing to farmers
What retailers need to know now, that is relevant to agriculture later. There are an abundance of stories and studies about the marketing power, or upcoming marketing power, of...
STEM and STEAM: Making ag an educational priority
Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in...
Women: the missed opportunity when marketing to farmers
How ag marketing can connect with influential farm women. Decision-makers on the farm aren’t just gray-haired white guys these days. The decision-makers now include women, and those women...
How the digital world has changed how we do business
An update on understanding how farmers use social media to improve marketing These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a...
Precision ag: opening the gateway to access, info and insight
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse,...
To engage or disengage: when issues become obstacles on social media
Ban or not ban, that is the question. Like everything else in the news cycle, agriculture has its fair share of issues, and they are spoken of widely on all media channels. From public...
Observations from Commodity Classic 2019
Some insight, but more questions than answers Trade show season is winding down and Commodity Classic (CC) is not to be left out. In contrast to the past five years, this year seemed much...