START BUILDING A STRONGER AG BRAND.
Here, the ag-marketing experts of Rhea + Kaiser, will share the insights and knowledge they’ve gathered over the years to help brands develop deep and lasting connections with farmers.
FEATURED
MARKETING SUSTAINABLE AG? IT’S EMOTIONAL
by Jeff Walter
Tips to help brands market sustainability-related products and services to farmers
Advocacy for farmers is more than a marketing task
Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we...
Make the webinar a more useful tool in marketing to farmers
Tips to drive better farmer engagement and boost your brand. Just like you, farmers receive numerous webinar invitations. With so many things to do in a day, a webinar is a major time...
7 Steps to a successful ag event
Planning an event pays off in the engagement We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to...
The celebrity as ag spokesperson
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers...
Marketing to Farmers is all about the dance
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well,...
Don’t forget to market to dealers, distributors and sales reps when marketing to farmers
It's not enough to arm them with sales tools; brands must engage them, too. Recently, I had the pleasure of presenting to the Georgia Crop Production Alliance (GCPA). I traveled from the...
Two years of Marketing to Farmers
Thank you to our readers! Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate...
A taste of our celebrations
Memories and traditions bring the best recipes to life The holidays are a time to gather with loved ones from near and far, feasting on treats that are often reserved for these rare...
Micromoments – marketing that matters in ag
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that...