Two years of Marketing to Farmers

by Diane Martin
January 9, 2019

Celebrating two years

Thank you to our readers!

Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate a connection to ag marketers, brand managers, ag dealers and others in ag who rely on communications and marketing resources to connect with their farm and ranch audiences.

Our goal is to bridge the gap between ag and marketing communications and report on information as we recognize its applicability. From the ever-changing social and digital media landscape to more complex business transactions of ag and how it affects marketing, we have made an intentional effort to keep our posts timely and informative to all.

We also have our own resources to share as agriculture thought leaders. Throughout the past two years, we have built an inventory of articles, essays and journeys straight from our experiences. Whether it’s from a trade show, ag conference or hallway conversation, our knowledge comes from the connections we’ve joined together and the practice we’ve put into play.

In the past two years, some of our accomplishments are:

  • 147 blog posts about marketing and communications topics that are relevant to today’s ag marketers
  • Over 500 subscribers to our Marketing to Farmers bi-weekly newsletter. By the way, click here to join!
  • Readership of our newsletter from 10 countries on 5 continents
  • 6 hours of time spent reading on our site
  • 41,200 total page views
  • 12 types of content, from advertising to marketing strategy and everything in between
  • A variety of infographics and video, produced by our Marketing to Farmers team

As we continue with Marketing to Farmers, we look to our readers for additional ways to build a stronger connection and generate more useful information. Based on our most popular posts, “Understanding How Farmers Use Social Media Can Improve Your Marketing” and “Five Generations of Marketing to Farmers” we can gather that these subjects, which range from understanding how to use changing technology to generational differences in ag, are top of mind to marketers and businesses alike.

Marketing to Farmers is first and foremost a service to ag, and it benefits those who can use it the most – the ag industry. We ask that you take a brief three-question survey and share with us what you hope for Marketing to Farmers in 2019 and how we can continue to be your first and best stop for quality ag marketing and communications.

We wish you a happy, healthy new year!

Kind regards,

Diane Martin and Jeff Walter

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Diane Martin
About the Author – Diane Martin

Independent Consultant. Before starting her freelance career, Diane worked at Rhea + Kaiser for more than 25 years. During her tenure she put her strong critical thinking and creative problem solving skills to work across a variety of clients.

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Since 1978, the ag-marketing experts at Rhea + Kaiser have been helping brands connect with the farmer customer.

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