by Diane Martin | Jun 25, 2019 | public relations |
The conference series makes its mark on The Windy City July 22-23. Chicago is quickly becoming one of the hottest tech hubs of the Midwest. With the growth of 1871, a tech incubator in the city’s Merchandise Mart, organizations such as Caterpillar, Conagra and...
by Diane Martin | Jun 4, 2019 | customer insights |
What retailers need to know now, that is relevant to agriculture later. There are an abundance of stories and studies about the marketing power, or upcoming marketing power, of Millennials. Let’s start with a few basic statistics on Millennials: Born between 1980 and...
by Diane Martin | May 7, 2019 | customer insights |
How ag marketing can connect with influential farm women. Decision-makers on the farm aren’t just gray-haired white guys these days. The decision-makers now include women, and those women are making some of the most important decisions. According to the 2017 Census of...
by Diane Martin | Apr 23, 2019 | customer insights, digital, social media |
An update on understanding how farmers use social media to improve marketing These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a purchase, obtain information or simply communicate with other industry folks, the...
by Diane Martin | Mar 25, 2019 | digital, social media |
Ban or not ban, that is the question. Like everything else in the news cycle, agriculture has its fair share of issues, and they are spoken of widely on all media channels. From public scrutiny about the safety of glyphosate, GMOs and pesticides to the pursuit of an...
