Branding
Taking a personal approach to reach millennials will pay off in the long run. Recently we’ve had some discussion in our office about how and whether the brand loyalty of Millennial farmers...
The long-term value of building a content brand. Content marketing is all the rage. A quick search of the googles generated a list of 59 national content marketing conferences in the...
The way your brand is perceived by farmers starts in how you communicate with them. What you say and how you say it matters. When you are trying to get a message across to an audience as...
Using market fluctuations to drive marketing budgets may put long-term brand health at risk. The ag sector is no stranger to the boom and bust cycle. And as strong as the ag economy was...
Making the emotional connection to build a brand relationship. The wide open spaces sure seem to be getting noisier lately. Farmers are just like the rest of us – flooded with a massive...
Farmers have changed drastically, has your marketing plan? The upshot: Today’s farmers are wearing more hats than ever before, and being pushed to embrace tasks well outside of their...
Build credibility and farmer trust with empathy. We learn that empathy in marketing plays a crucial role in establishing brand credibility and building relationships with customers. Some...