From nitrogen-applying robots to CRISPR-enhanced produce with extended shelf life: what’s trending in ag tech? This past July, Marketing to Farmers was honored to be included as a partner...
Ag Tech Nexus offers glimpse of tech future
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Strategy
From elsewhere to ag marketing
The value of bringing objectivity and perspective from another industry to ag. As with any industry, there is a certain knowledge base that is necessary to be successful in ag. A lucrative...
Why you need to focus on metrics when marketing to farmers
Plan what to measure and know how you’ll do it. To venture into any marketing campaign without a clear plan to measure success is a bad investment. In addition to measuring success against...
STEM and STEAM: Making ag an educational priority
Finding community and corporate support for ag ed. It was 2001 when the National Science Foundation developed a program to elevate education and advance learning across the board in...
Precision ag: opening the gateway to access, info and insight
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse,...
Advocacy for farmers is more than a marketing task
Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we...
7 Steps to a successful ag event
Planning an event pays off in the engagement We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to...
The celebrity as ag spokesperson
Making the buzz about your brand A celebrity spokesperson is the ultimate stamp of approval, and it can be invaluable. Or can it? The combination of a celebrity and a brand offers...
Marketing to Farmers is all about the dance
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well,...