by Diane Martin | Mar 14, 2019 | public relations, strategy |
Include your entire organization in ag advocacy efforts. Today is Ag Day and we are talking about advocacy. But we think it’s worth noting that in agriculture, every day is ag day, and we should always be advocating for what we do and how we do it. Reams of research...
by Diane Martin | Mar 12, 2019 | media |
Tips to drive better farmer engagement and boost your brand. Just like you, farmers receive numerous webinar invitations. With so many things to do in a day, a webinar is a major time commitment for farmers, so yours has to stand out from the rest. Farmers want to...
by Diane Martin | Feb 28, 2019 | public relations, social media, strategy |
Planning an event pays off in the engagement We’ve planned and attended many events, from press conferences and industry seminars to award ceremonies and after-parties. When it comes to planning and hosting an event, your intentions and expectations are for it to go...
by Diane Martin | Jan 15, 2019 | strategy |
It’s not enough to arm them with sales tools; brands must engage them, too. Recently, I had the pleasure of presenting to the Georgia Crop Production Alliance (GCPA). I traveled from the corn and soybean fields near my home in the central Corn Belt to Cordele,...
by Diane Martin | Jan 9, 2019 | public relations |
Thank you to our readers! Happy New Year! It’s 2019, and we would like to thank you for your readership and commitment to Marketing to Farmers. We created Marketing to Farmers to generate a connection to ag marketers, brand managers, ag dealers and others in ag who...
