How ag marketing can connect with influential farm women. Decision-makers on the farm aren’t just gray-haired white guys these days. The decision-makers now include women, and those women...
Customer Insights
How the digital world has changed how we do business
An update on understanding how farmers use social media to improve marketing These days it seems as though the options in the digital landscape are endless. Whether the goal is to make a...
Precision ag: opening the gateway to access, info and insight
Overcoming barriers to find value in agricultural technology. They say the digitalization of the world is the fourth industrial revolution. But look away from the Twitterverse,...
Observations from Commodity Classic 2019
Some insight, but more questions than answers Trade show season is winding down and Commodity Classic (CC) is not to be left out. In contrast to the past five years, this year seemed much...
Marketing to Farmers is all about the dance
Put on a Garth shirt to market to farmers Every ag marketer dreams of posting numbers like Garth Brooks posts for audio downloads, CD sales, record sales, concert attendance…. Well,...
Micromoments – marketing that matters in ag
Consistency is the key to marketing micromoments. In our hypertechnological world, we have an overabundance of micromoments. What are micromoments? They are the small capsules of time that...
A common rookie mistake when marketing to farmers
Farmers are not a generic, homogenous group. If you’re new to the ag business, you, like many first-time ag marketers, may assume that farmers are a homogeneous group. After all, farmers...
Marketing to Farmers at 2018 Farm Progress Show: perspectives of a day in the life
Managing it all on the farm Marketing to Farmers recently attended the Farm Progress Show in Boone, Iowa. In addition to checking out the latest in farm products, services,...
The importance of audience in integrated marketing
Audience and engagement are the primary factors in developing diversified campaigns. We’ve all made assumptions. We think we know something, only to realize whatever we thought we knew...